Category Archives: Olympic sport

Cancun: Ski capital of the world (this week)

I admit it. Since my first FIS Congress, we’ve traveled to some pretty interesting locations. Well known cities like Rio, Melbourne and Vancouver. Historic cities like Dubrovnik, Prague and Capetown. But while my passport has a few exotic stamps, but … Continue reading

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Time to stand up for our athletes, for sport.

The revelations of poor behavior in our world of sport and been pretty steady over recent months. Sadly, the focus goes off the real victims: Clean athletes. 99% of athletes. The hard-working communities of sports people who volunteer their time … Continue reading

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Custodians of Culture

Ski racing is driven by passionate people. We see it everywhere around us. Athletes are driven by lofty goals. Coaches mentor excellence. Our events, clubs and Boards steered by dedicated volunteers, officials, parents and sponsors. The focus of passion is … Continue reading

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Bravo Larisa. Thank you.

The wise athlete knows best. Larisa Yurkiw has proved this both on and off the snow throughout her remarkable career. Continue reading

Posted in 2016Sochi, Investing in athletes, Olympic sport, Ski Racing, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Investing in a dream

In the Olympic world, there is financial success for a fortunate few. But the ‘average’ Olympic athlete is in it for the right reasons. They’re not going to get rich. Or famous. Like any professional, an Olympic athlete wants to … Continue reading

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