The Power of sport, to help, to inspire

I’ve been following Jeff Bell for fifteen years, ever since his dad, Don, asked me what to do with his rambunctious youngster who was crazy about skiing.

My advice at the time, was to join a ski club and channel his energy into ski racing. Use the discipline of a program to build his skiing skills. Get the opportunity to meet other youngsters on the mountain (and parents for Dad). Take the sport as far as you can, as you never know what might develop.

Fifteen years later, Jeff Bell is now a Junior at Montana State, a valued member of the MSU Bobcats Ski Team. Within the decade, he earned a spot on the Canadian Team to the 2012 FIS Alpine Junior World Ski Championships, finishing 16th in the alpine combined. He represented his province, Alberta, as a member of the Alberta Ski Team.

Jeff has channeled tremendous energy into alpine ski racing and now, his studies at MSU. But he has made the time to make a difference – give back to his community.Charity-Support-Contract-1-e1466803897261-700x330

DeSonus. Remember the name. As CEO of DeSonus, Jeff has rallied his family – who are a creative bundle of energy – the community in Airdrie and Calgary – and so many businesses and individuals who see the merit in his passion.

What is DeSonus? It’s a charity started by Jeff in 2015 that affiliates with different community causes every year, through a concert that celebrates the joy of music and entertainment. Jeff, his mom and his siblings have tremendous talent and are harnessing this gift to attract talent and crowds for a tremendously entertaining evening.

In the third edition of DeSonus this Satuday, a boisterous crowd was out to support the Creative Impact Health Foundation, a group led by one of Jeff’s skiing heroes – Canadian Olympian Brad Spence – who is using helmet art to bring attention to those living with brain trauma and concussion. The other co-beneficiary of DeSonus is On The Tip Of The Toes whose mission is to help young people living with cancer to regain their well-being through adventure challenges.IMG_5499

We regularly hear about well-known artists and athletes that demonstrate strong social responsibility to help those in need or distress. It’s the power of sport and entertainment to rally much needed awareness and support.

Jeff is an NCAA alpine ski racer, blessed with a talented family and friends who is powerfully motivated to make a difference – while he continues to work on his degree and race for the MSU Bobcats Ski Team. He’s showing that the power of a dream, hard work and motivating your friends can have an incredible outcome.

For more information, go to

Enjoy some images from #DeSonus2017.




About Ken Read

Tough, Informed, engaged. Athlete centred, committed to good governance.
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